10 free credits when you sign up. No card required.Start free →
Relay/Pricing

Pay for what it makes. Nothing else.

No seats, no plans and no subscription. One credit is $2 and makes an ad in both shapes. You see the price before anything is made, and work that fails costs nothing.

10 free credits to start. No card needed.

Ask Relay
48.5 creditsSteady

Ask Relay about Steady

Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.

What would 20 new ads with pages cost?How many credits did Steady use this month?What does a product video cost?Which brand used the most credits?
Ask Relay
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Relay can make mistakes; changes to your ad account only happen when you confirm them. Each answer is charged in credits by the work it takes.

Steady is the demo brand from our film. Its figures are examples.

Pricing for the app

Pay for what it makes.

No seats and no plans. One balance for your whole team, and you see the price before anything is made. Work that fails costs nothing.

What you makeCredits

An ad4:5 feed and 9:16 story, from one design

1

Product video, 1080pBy model and length, shown before you generate

from 1

A landing pageBy the work it takes

0.3 to 1.2

A chat edit or an Ask Relay answerBy the work it takes, with the running total shown as it works

from 0.1

Editing by hand, publishing, hostingLive pages keep running even at zero credits

Free
One credit
$2paid once, never expires

Buy 25, 100 or 300 at a time, or any amount. Your first purchase is matched, up to 100 credits.

Start with 10 free credits
Automatic refill

Pick a level and an amount. When your credits drop below it, your card is charged and the credits land at once.

What a month can look like.

Examples at $2 a credit. Ad spend is paid to Meta from your own ad account, not to Relay.

Testing one brand
$50 25 credits, matched to 50

20 ads in both shapes and a page for most of them. Your first purchase is matched, so 25 credits land as 50.

A busy brand
$200 100 credits

50 ads and 30 pages, with Ask Relay answers along the way.

An agency, many brands
$600 300 credits

One balance for every client. Each charge is recorded against its brand, so you can bill it on.

Two ways to work with Relay

Run it yourself, or have us run it.

Relay for teams · the app

You run it.

For brands, agencies and freelancers with someone at the wheel. Everything on this page, in one app, on your ad account.

  • Ads, landing pages and product video, made in your look
  • Ask Relay, optimizers, first-party attribution and forecasts
  • Every client brand in one login, with permissions per brand
Pay for what Relay makes, in credits. $2 a credit, and one credit makes an ad in both shapes.
Relay as your agency

We run it.

The Relay team plans the tests, makes the ads and pages, launches them, watches the numbers every day and reports to you each week.

  • A strategist and a designer on your brand
  • Ads and pages for every buyer we find worth testing
  • A weekly read on cost per order, against what we predicted
A monthly retainer, scoped to your spend on the first call.
Questions

What people ask.

Is there a subscription?

No. You buy credits when you need them and they never expire. There are no seats and no monthly plan for the app.

What does one credit make?

One ad in both shapes, 4:5 for the feed and 9:16 for stories, from one design. A landing page is 0.3 to 1.2 credits, and a chat answer starts at 0.1.

Do I pay for work that fails?

No. If a generation fails, nothing is charged. You see the price of every piece before it is made.

What happens when I run out?

Nothing live stops. Pages you published keep running and editing by hand stays free. You only need credits to make something new.

Is ad spend included?

No. Ads run in your own Meta ad account and Meta bills you for spend directly. Relay charges only for what it makes.

How do agencies bill clients?

Credits are shared across the account, and every charge is recorded against the brand it was for, so you can pass it on.

Is there a free start?

Yes. 10 free credits when you sign up, no card needed. Your first purchase is then matched, up to 100 credits.

What does the agency service cost?

A monthly retainer, scoped to your ad spend on the first call. Talk to the team.

More about Relay
Relay.
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