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Relay/Reporting

What your ads did this hour, and what to do about it.

Hour by hour delivery and orders. One ranked list of what would move results most. A plain answer on whether a bad day was Meta or your brand. Reporting is part of every Relay account.

10 free credits to start. No card needed.

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48.5 creditsSteady

Ask Relay about Steady

Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.

Which hours sell the most for Steady?Where should Steady focus this week?Was yesterday a bad day for Steady, or for Meta?Is our tracking working?
Ask Relay
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Relay can make mistakes; changes to your ad account only happen when you confirm them. Each answer is charged in credits by the work it takes.

Steady is the demo brand from our film. Its figures are examples.

Your day, hour by hour.

When your ads were shown and when the orders came in, in your ad account's time zone.

Example: Steady, the film's demo brandToday, up to 3pm

Six views, one for each question.

Hourly

When your ads were shown, when orders came in and how many ads were running, hour by hour, in your ad account's time zone.

Where to focus

One brand, one window, ranked by what would move results most. Each item says what to look at, why it matters and where to act on it.

Bad day

Each day is marked by how Meta did overall. If Meta was down and you moved with it, it was the platform. If Meta was normal and you were down, it was your brand.

Benchmarks

What Meta ads cost and return in your industry, from published medians, next to your own numbers.

Data health

Every connection that feeds your numbers: what is arriving, what has gone quiet, and which source your results are counted from.

Spend

Ad spend by brand and by month.

Every order, traced to the ad that sold it.

The ad: steady after the run
The ad
steady after the run.add to cart · $32
The runner's page
The order
click id
How the numbers are counted

Orders Relay recorded, next to what Meta reports.

Most reports repeat the ad platform's own estimate. Relay records the click, the page and the order on its side, then shows both.

  • Cost per order and return per ad, not only per campaign
  • Relay's ads and your other campaigns shown side by side
  • Each brand states which source its results come from, and how that was checked
  • A report can be emailed to your client on a schedule
Questions

What people ask.

What does Relay report on?

Meta ads: delivery, clicks, spend, orders, cost per order and return, by hour, by ad and by landing page.

How is it different from Ads Manager?

Ads Manager shows Meta's estimate. Relay also records orders itself and shows the two side by side, ranks what to fix first and tells you when a bad day was Meta-wide.

What do I need to connect?

Your Meta ad account, which takes about two minutes. Connecting your store's orders makes the numbers first-party.

Is reporting a paid add-on?

No. Reporting is part of every account. Other features, such as making ads or landing pages, are added per brand when you want them.

Can I send reports to a client?

Yes. Agencies can email a client report on a schedule and give clients their own view.

Does it cover ads Relay did not make?

Yes. Your existing campaigns are reported next to the ads Relay launched.

More about Relay
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