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Relay/Search ads

Search ads for the moment people start searching.

When an athlete you sponsor posts, a search term spikes or a story breaks, people go and search. Relay sees it, writes the keywords and the ad, and runs a short Search boost inside the cap you set.

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Ask Relay
48.5 creditsSteady

Ask Relay about Steady

Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.

Did anything happen for Steady today?Which search terms should Steady add as keywords?What are our competitors bidding on?Which of our people posted this week?
Ask Relay
+
Relay can make mistakes; changes to your ad account only happen when you confirm them. Each answer is charged in credits by the work it takes.

Steady is the demo brand from our film. Its figures are examples.

Four things Relay watches for you.

Each one, with what Relay saw and the search ad it wrote for Steady.

Your people

Influencers, athletes, brand ambassadors and creators. Relay reads each new post on Instagram and YouTube, including what is shown and said in an Instagram video.

A runner holding a can of Steady
Dani Reyes Athlete · marathonerInstagram reel · 22 minutes ago

"2:41 in Chicago. One can at the start line, like every long run this year."

A creator holding a can of Steady
Priya Anand Influencer · food creatorYouTube · 3 hours ago

"I swapped my 3pm coffee for canned matcha for 30 days"

A man holding a can of Steady
Marcus Bell Brand ambassador · run club coachInstagram · yesterday

"Saturday long run. Cooler's full, 6am at the lake."

Relay writes
what does dani reyes drinkdani reyes matchadrink before a marathonchicago marathon race morning
Sponsoredsteady.example
Dani Reyes' Race Morning Drink | Steady Matcha

The can from her 2:41 in Chicago. Calm energy for the long run, no sugar added. Free shipping on your first case.

Dani is approved for $40 a day · boosting now · ends in 72 hours
Trending searches

The terms you pick: your category, your flavors, where to buy, your competitors. A term running well above its own usual week is a spike.

canned matcha near me58 on Google Trends since 6am. Its usual week sits at 24.
Relay writes
canned matcha near mewhere to buy canned matchamatcha drink delivery
Sponsoredsteady.example
Canned Matcha, Delivered | Steady Ships Today

No need to hunt for it in stores. 12 cans to your door in two days. Free shipping on your first case.

Waiting for your Approve · $30 a day for 48 hours
The news

New stories about your people, your competitors, ingredients, launches and retailers.

News · watching "matcha" · 1 hour agoMatcha prices climb again as Japan's spring harvest comes in shortWhy it matters to Steady: people start searching for where they can still buy it.
Relay writes
matcha shortagematcha in stockwhere to buy matcha now
Sponsoredsteady.example
Matcha in Stock | Steady Has 12-Packs Ready

Shelves are thin, our cans are not. Ceremonial grade matcha, canned and ready to ship today.

Waiting for your Approve · news always waits
Your calendar

Dates you set: a launch, a game day, back to school, the new year. The usual yearly dates can be added in one click.

Jan1
Dry JanuaryRuns Jan 1 to Jan 31 · added from the yearly dates
Relay writes
dry january drinkswhat to drink instead of alcoholnon alcoholic drink with caffeine
Sponsoredsteady.example
A Drink for Dry January | Steady Sparkling Matcha

Something to open at 6pm that is not a beer. Lightly sparkling, no sugar added. Free shipping on your first case.

Starts on its own Jan 1 · $25 a day · ends Jan 31

Example: Steady, the film's demo brand. The people, posts, story and figures are made up for it.

From a moment to a search ad.

Relay reads it

What the post showed and said, what the story is about, or which search is climbing.

The keywords and the ad are written

Search keywords, headlines and descriptions for your brand. The line about the moment always comes first.

You decide what runs on its own

Approve a person once, with a daily cap, and their new posts boost on their own. Search spikes and calendar dates do the same if you say so. Everything else waits in Moments for your Approve.

It ends on time

A boost runs for a set window, 72 hours for a post unless you change it, then pauses. You can stop one at any time.

The rules it keeps

Fast, and inside your limits.

A trending moment is only useful if the ad is up while people are still searching. It is only safe if nothing runs that you would not have approved.

  • News always waits for a person. Nothing from a news story reaches an ad without your Approve
  • For each person you record what the contract allows: their name in ads, their image, and the contract dates
  • A daily cap is always set by you. Relay never raises one
  • A person's existing posts are recorded first and never boosted. Only new posts count
  • The brand's kill switch stops every boost
  • Each boost and each stop is recorded
  • Each person can have their own landing page, and Relay can draft a new page for a moment; nothing goes live until you publish it

Search boosts are in early access. Until they are turned on for your Google Ads account, Relay records the exact campaign each boost would have made, so you can review it first.

And your Search account, in the same place.

Campaigns

Each Search campaign with its spend and results, sorted into brand search and everything else.

Search terms

Searches that bring orders but are not keywords yet. Add one as a keyword, or dismiss it, from the same list.

Competitor search ads

The text ads each competitor runs on Google Search, the keywords they pay for and an estimate of what they spend each month. Updated monthly.

A page for the search, too.

The pages Relay writes for your Meta ads can receive your search clicks.

The runner
free shipping on your first case
bag (0)
for after the run
4.8 from 300+ reviews

steady after the run.

Calm energy for the rest of your morning, with no crash at eleven.
afterA long run
sugarNone added
bubblesLight
add to cart$32
buy now
The nurse and mom of three
free shipping on your first case
bag (0)
for after the shift
4.8 from 300+ reviews

steady after the night shift.

Calm energy for the school run, after a long night on the ward.
afterA night shift
sugarNone added
bubblesLight
add to cart$32
buy now
The model, New York
free shipping on your first case
bag (0)
for the train home
4.8 from 300+ reviews

steady between castings.

Calm energy from the first casting to the last train home.
afterA long day
sugarNone added
bubblesLight
add to cart$32
buy now
Order placed, $32
Questions

What people ask.

What is a search boost?

A short Google Search campaign around one moment: one set of keywords and one ad, at a daily cap, for a set number of hours. It pauses when the window ends.

Which people can Relay watch?

Influencers, athletes, brand ambassadors and creators with a public Instagram creator or business account, or a YouTube channel. TikTok is not covered yet.

How does Relay know what a post is about?

For an Instagram video it reads the frames and the spoken words, then the caption. For YouTube it reads the title and description.

Will Relay run ads on a news story by itself?

No. News always waits for your Approve, whatever else you have pre-approved.

What keeps the spend under control?

A daily cap you set per person or per boost, a fixed window after which the boost pauses, and a kill switch per brand. Relay never raises a cap.

How do I see what competitors are bidding on?

Competitor search ads lists the text ads each competitor runs, the keywords they pay for and an estimate of their monthly spend, updated once a month. The data comes from a third-party search ads data provider and spend figures are estimates.

Are search boosts live for every account?

They are in early access. Until boosts are turned on for your Google Ads account, Relay records the exact campaign each one would have made, for your review.

Do I need Meta ads to use this?

No, but Relay is built around Meta ads first. Search ads is a feature you add per brand.

More about Relay

Make the ads

AI Meta adsMade, launched and tested in one app.AI creativeStatics and video, judged on orders.AI landing pagesWritten from the ad, for the same person.AI ad generatorAds in your brand's look, in both shapes.Landing pagesA page for every ad.Brand guidelinesAI ads that follow your brand guide.

Run and measure them

Ask RelayAn AI agent for your Meta ads.Ad testingLosing ads pause on their own.AttributionEvery order, traced to its ad.ReportingWhat your ads did this hour, and where to focus.ForecastingCost per order, before you spend.Store auditHow AI shopping assistants read your store.

Plans

Pricing$2 a credit. No seats, no plans.For agenciesEvery client brand in one login.

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