A same-window head-to-head for Gutsy and DAAL on real Meta data: Relay's self-optimizing campaigns vs. traditional ads. Relay wins on cost per acquisition, even while paying more per click.
Relay vs. Traditional by metric
21-day window
Metric
Relay
Traditional
Change
Note: DAAL's traditional campaigns were optimized for clicks, not purchases (41k clicks at $0.20 CPC, few sales), which inflates their cost per acquisition; Relay's optimized for purchases throughout.
Day by day
Relay (purple) vs. traditional (amber). Gutsy shows full Meta history. Relay launched Apr 30, where its line begins.
Brand
Metric
Recent Relay creatives
Recently auto-generated Relay ads for Gutsy and DAAL.
A sample of the insights
Relay surfaces granular performance for every brand. For example, the lowest cost per purchase by audience and interest:
Run this test on your own brand.
Same budgets, measured side by side. See where your spend is leaking.