Foreplay helps you find, save and brief ads. Relay turns what works in your category into your own ads and pages, launches them and judges them on real orders. Here is how they compare.
10 free credits to start. No card needed.
Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.
Steady is the demo brand from our film. Its figures are examples.
| What you need | Relay | Foreplay |
|---|---|---|
| Makes the ads | Yes 4:5 and 9:16 from one design, in your brand's look, finished by your designer | No Briefs and storyboards; no ad generation |
| A landing page per ad | Yes A page written for each ad, handed to your checkout | No Not listed on its site |
| Launches ads to Meta | Yes From the creative queue, in your own Meta ad account | No Not listed on its site |
| Orders traced to each ad | Yes First-party: click to page to paid order, next to what Meta reports | No Lens reports ROAS and CPA; no order-level attribution described |
| Pauses losing ads | Yes Ads over your cost per order pause on their own | No Not listed on its site |
| Creative analysis | Yes Cost per order and ROAS per ad | Yes Lens: AI tagging and benchmarks, with white-label reports |
| Competitor ads | Yes Reads the ads running longest in your category | Yes Its core: a searchable library of over 100 million ads, Spyder tracking, a swipe file |
| AI agent | Yes Ask Relay reads your account and acts after you confirm | Partly AI tagging, and MCP and API access on Workflow and up; no chat found |
| Pricing | $2 a credit, one credit per ad. No seats, no plans. | Per seat: $59 a month for 1 user, $175 for 5, $459 for 10, $20 per extra user. Less when billed yearly. |
| Free start | 10 free credits, no card | 7-day trial, then billed |
Foreplay details are from Foreplay's own site, checked September 29, 2026: foreplay.co, pricing, Lens. Plans change, so check their pricing page before you decide.
Relay reads the ads running longest in your category: the hooks, the people, the offers and the looks that keep getting paid for.
Drafts written from your products and your brand, then finished by a designer. Every fix is kept, so the next draft starts closer.
Each ad ships in both shapes with its own landing page, and every order is traced back to the ad that sold it.
The optimizer pauses what runs over your cost per order. Raising spend is always your call.
A 4:5 ad for the feed and a full-bleed 9:16 for stories, from the same design.
Same account, Meta-attributed purchases, before Relay and now.
DAAL · cost per purchaseSame account, Meta-attributed purchases, before Relay and now.
inKind · B2B lead genCost per qualified lead against the same account's traditional campaigns.
If you want the ads made and tested, yes. If your team mainly researches and briefs ads for others to make, Foreplay's library is much larger.
Relay reads the ads running longest in your category to shape new drafts. It is not a browsable library like Foreplay's.
Foreplay charges per seat (from $59 a month, per its pricing page on September 29, 2026). Relay has no seats: $2 a credit, one credit per ad.
Yes. Many teams research in one place and make and test in another.