Relay uses AI to draft Facebook and Instagram ads in your brand's look, write a landing page for each one, launch them in your own Meta ad account and pause the ones that lose. Your designer finishes each ad, and nothing launches until you approve it.
10 free credits to start. No card needed.
Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.
Steady is the demo brand from our film. Its figures are examples.
AI drafts each ad from your products, reviews and brand guide, in 4:5 for the feed and 9:16 for stories. Your designer finishes it.
Each ad gets a landing page written for the person the ad speaks to, handed to the checkout you already have.
Ads launch from the creative queue into your own Meta ad account. Ads that run over your cost per order are paused.
A click id travels from the ad to the page to the paid order, so each order carries the ad that sold it.
Meta has its own AI, called Advantage+. It chooses who sees an ad and where it appears, and it can make variations of an ad you upload. Relay's ads run through it like any other ad.
Advantage+ works with the ads it is given and with Meta's own count of results. These are the parts it leaves to you, and the parts Relay does:
Relay reads the ads running longest in your category: the hooks, the people, the offers and the looks that keep getting paid for.
Drafts written from your products and your brand, then finished by a designer. Every fix is kept, so the next draft starts closer.
Each ad ships in both shapes with its own landing page, and every order is traced back to the ad that sold it.
The optimizer pauses what runs over your cost per order. Raising spend is always your call.
Relay drafts the ad. Your designer finishes it: the headline, the crop, the type. Every change they make is kept, so the next draft starts closer to what they would have made.
Written for the person the ad speaks to, handed to the checkout you already have.
Raising spend is always your call.
| Ad | Spend | Orders | Cost per order | ROAS | Status |
|---|---|---|---|---|---|
 steady after the run | $412 | 19 | $21.68 | 2.2× | Live |
 steady after the night shift | $388 | 16 | $24.25 | 2.0× | Live |
 steady between castings | $296 | 9 | $32.89 | 1.5× | Live |
 steady through the sprint | $251 | 7 | $35.86 | 1.3× | Live |
| energy for your active lifestyle | $184 | 1 | $184.00 | 0.3× | Live |
1 case, $32
Ask Relay is a chat inside the app. Ask why a week went badly, which ads to pause or what to test next. It reads your Meta results, the orders traced to each ad and your landing pages, and shows each step as it works.
Same account, Meta-attributed purchases, before Relay and now.
DAAL · cost per purchaseSame account, Meta-attributed purchases, before Relay and now.
inKind · B2B lead genCost per qualified lead against the same account's traditional campaigns.
For brands, agencies and freelancers with someone at the wheel. Everything on this page, in one app, on your ad account.
The Relay team plans the tests, makes the ads and pages, launches them, watches the numbers every day and reports to you each week.
Facebook and Instagram ads where AI does part of the work: drafting the image and copy, choosing what to test next, or deciding which ads to pause. In Relay, AI drafts the ads and their landing pages and reads the results; a person finishes each ad and approves each launch.
No. Advantage+ is Meta's own AI for choosing who sees an ad and where, and for making variations of an ad you upload. Relay makes the ads and the landing pages, and measures each ad against orders recorded on your side. Relay's ads still run through Meta's delivery.
Not in Relay. Drafts wait in the creative queue for your review, and Ask Relay asks before it changes anything in your ad account. The optimizer pauses ads that run over the cost per order you set. Raising spend is always your call.
They are drafted from your products, photos and brand guide, then finished by a person. Each change your designer makes is kept, so the next drafts start closer.
One credit, $2, for the ad in both shapes from one design. A landing page is 0.3 to 1.2 credits. Ad spend is paid to Meta from your own ad account.
Relay records the click, the page and the order on its own side, so each order carries the ad that sold it. You see cost per order and ROAS per ad, next to what Meta reports.
You do. Ads run in your own Meta ad account, and Meta bills you for spend directly.
Yes. Every client brand lives in one login, with its own permission and a kill switch per brand. More for agencies.
Meta: Facebook and Instagram.