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Relay/AI creative

AI creative, judged on what it sells.

Relay drafts statics and product video for Meta from your products and your brand. Your designer finishes each one. Then every creative is tested with its own landing page, and you see which one sold.

10 free credits to start. No card needed.

Ask Relay
48.5 creditsSteady

Ask Relay about Steady

Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.

Make 3 new statics for Steady based on what is workingWhat should Steady test next?Which creative sold the most this week?Why did the runner ad win?
Ask Relay
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Relay can make mistakes; changes to your ad account only happen when you confirm them. Each answer is charged in credits by the work it takes.

Steady is the demo brand from our film. Its figures are examples.

design.

is still done by a person.

Relay drafts the ad. Your designer finishes it: the headline, the crop, the type. Every change they make is kept, so the next draft starts closer to what they would have made.

A Steady ad: a runner holding a can of Steady matcha
Energy for your active lifestylesteady after the run.
Designer
Change kept for next time

Every ad in both shapes.

A 4:5 ad for the feed and a full-bleed 9:16 for stories, from the same design.

What Relay makes.

Statics

One design, delivered as a 4:5 feed ad and a full-bleed 9:16 story. One credit for both.

Product video

At 1080p, with your own product photo as the first frame. Priced by model and length before you generate.

Your own ads

Ads made anywhere can be added to the creative queue, get their own page and be tested the same way.

Your fixes, kept

Each change your designer makes to a headline, a crop or the type is kept, so the next drafts start closer.

How creative is judged

On orders, not on how it looks.

A creative that gets cheap clicks and no orders is a loss. Relay gives each creative its own landing page and traces every order back to it, so the answer to "which creative works" is a count of orders and what each one cost.

  • Cost per order and ROAS per creative, next to what Meta reports
  • Creatives that run over your cost per order are paused
  • Ask Relay reads what the winners have in common and drafts more in that shape
  • New drafts start from the ads running longest in your category and from your own winners

Losing ads pause on their own.

Raising spend is always your call.

SteadyMeta, last 7 daysOptimizer on
AdSpendOrdersCost per orderROASStatus
steady after the run$41219$21.682.2×Live
steady after the night shift$38816$24.252.0×Live
steady between castings$2969$32.891.5×Live
steady through the sprint$2517$35.861.3×Live
energy for your active lifestyle$1841$184.000.3×Live
Example: Steady, the film's demo brandTarget cost per order: $30

Every order, traced to the ad that sold it.

The ad: steady after the run
The ad
steady after the run.add to cart · $32
The runner's page
The order
click id
Proof

From accounts we run.

Questions

What people ask.

What is AI creative?

Ad images, video and copy drafted by AI. In Relay the AI drafts each creative from your products, photos and brand guide, and a person finishes it before it runs.

Which formats does Relay make?

Statics as a 4:5 feed ad and a 9:16 story from one design, and product video at 1080p.

Will AI creative look like my brand?

It is drafted from your own products, photos and brand guide. Your designer finishes it, and each change they make is kept for the next draft.

How do I know which creative works?

Each creative gets its own landing page, and every order is traced to the creative that sold it. You see cost per order and ROAS for each one.

What does a creative cost?

A static in both shapes is one credit, $2. Product video is priced by model and length, shown before you generate.

Can I test creative I made elsewhere?

Yes. Add it to the creative queue and it gets its own page and the same test.

Which platforms?

Meta: Facebook and Instagram.

More about Relay
Relay.
Made by a person. Made for a person. Made faster by AI.