Relay/Forecasting

Know what an ad will cost before you spend.

Pick a creative and an audience. Relay predicts the cost per order as a range, says how confident it is, and tells you which test to run next.

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Semantic map576 creatives · 86 with results

CreativesInterests

steady after the run.$21.68 per result on $412 spend

cheapexpensive, per resultnot enough results yetsize is spend

Scroll to zoom, drag to move. Hover a point to see the ad.

Steady is the demo brand from our film. Its figures are examples.

Three tools, before any money moves.

Predict

Choose a creative and an audience and get the cost per order, the cost of a thousand views, click rate and conversion rate. Describe an audience in plain words, such as coffee lovers, and Relay finds the Meta interests that match.

Test next

The next audience or creative to test, built from what the brand has already tested, what the forecast says about what it has not, and the weakest stage of its funnel.

Map

Every creative and audience for the brand, placed so that similar ones sit together and colored by what each one cost. Groups of green are the ideas to make more of.

How the forecast is made

A range, and how sure it is.

A single number would be a guess. Relay gives a range and a confidence level, and says which is which.

Built from three things: your brand's own history, your industry, and Meta as a whole
The more your brand has tested, the more the forecast leans on your own results
The range held 80% of the time when checked against past results
Confidence runs from level 0, industry figures only, to level 4, and Relay tells you what would raise it
Placements adjust the estimate from your own history when there is enough of it

Then the test decides.

Ads that run over your cost per order pause on their own.

SteadyMeta, last 7 daysOptimizer on
Ad	Spend	Orders	Cost per order	ROAS	Status
steady after the run	$412	19	$21.68	2.2×	Live
steady after the night shift	$388	16	$24.25	2.0×	Live
steady between castings	$296	9	$32.89	1.5×	Live
steady through the sprint	$251	7	$35.86	1.3×	Live
energy for your active lifestyle	$184	1	$184.00	0.3×	Live

Example: Steady, the film's demo brandTarget cost per order: $30

Proof

From accounts we run.

Gutsy · cost per purchase

$107 → $46

Same account, Meta-attributed purchases, before Relay and now.

DAAL · cost per purchase

$172 → $60

Same account, Meta-attributed purchases, before Relay and now.

inKind · B2B lead gen

−78% per lead

Cost per qualified lead against the same account's traditional campaigns.

Questions

What people ask.

What does Relay forecast?

Cost per order (or per lead, or per install) for a creative and an audience, with the cost of a thousand views, click rate and conversion rate.

How accurate is it?

The forecast is a range. When checked against past results, the range held 80% of the time. Relay also shows a confidence level so you know how much history is behind it.

Does it work for a new brand with no history?

Yes, at a lower confidence level. The forecast starts from your industry and Meta as a whole, and leans on your own results as they come in.

Can I describe an audience in my own words?

Yes. Type something like coffee lovers or new parents and Relay finds the Meta interests that match.

What should I test next?

Test next reads what you have already tested and the weakest stage of your funnel, and names the next audience or creative to try.

Relay.

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