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Relay/Brand guidelines

AI ads that follow your brand guidelines.

Relay reads your website and your brand book, writes a brand guide you approve, and makes every ad and page from it. Your colors, your fonts, your voice. Your designer finishes each one, and their changes are kept.

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48.5 creditsSteady

Ask Relay about Steady

Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.

What does Steady's brand guide say about ads?Make 3 new statics for Steady based on what is workingWhich of our rules do drafts break most often?Show me the last five headline changes
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Relay can make mistakes; changes to your ad account only happen when you confirm them. Each answer is charged in credits by the work it takes.

Steady is the demo brand from our film. Its figures are examples.

Relay learns your brand before it makes anything.

It reads what you have

Your website, and anything you hand over: the brand book, a style guide, past decks, product one-pagers, photography.

It writes a brand guide

Colors, fonts, voice, rules for ads, who buys and why. You read it, change what is wrong and approve it.

Every draft starts from it

Each ad and page is written from the guide and your own products, photos and reviews, not from a blank prompt.

Your designer has the last word

A person finishes each ad. Every change they make is kept, so the next draft starts closer to what they would have made.

Design rules it holds

The same rules a designer would hold it to.

A brand guide says what the brand looks like. Design principles decide whether an ad built from it is any good. Relay follows both.

  • One design, made in both shapes: 4:5 for the feed and 9:16 for stories
  • On stories, the words stay inside the area the app does not cover
  • The headline is not shrunk to squeeze around the product. If they collide, the photo is redone
  • Only your colors and your fonts
  • Relay checks its own drafts and marks the ones that need a look before you review them
design.

is still done by a person.

Relay drafts the ad. Your designer finishes it: the headline, the crop, the type. Every change they make is kept, so the next draft starts closer to what they would have made.

A Steady ad: a runner holding a can of Steady matcha
Energy for your active lifestylesteady after the run.
Designer
Change kept for next time
Why it matters

A general AI tool starts from a blank prompt.

Ask a general AI assistant for an ad and it starts from whatever you type that day. The brand rules live in your head, or in a document you have to paste in again each time.

Relay keeps the brand guide, your products, your photos and every change your designer has made, and uses all of it on every draft. It also knows what each past ad sold, so new drafts follow the ones that worked.

  • The guide is yours to read and edit at any time
  • Brand books, style guides and decks can be added as files or links
  • For an agency, each client brand has its own guide
  • Clients can review and approve creative on their own board before it runs

Every ad in both shapes.

A 4:5 ad for the feed and a full-bleed 9:16 for stories, from the same design.

Proof

From accounts we run.

Questions

What people ask.

How does Relay learn my brand guidelines?

It reads your website and any brand book, style guide, deck or photography you add, then writes a brand guide: colors, fonts, voice, rules for ads and who buys. You edit and approve it before it is used.

Will the ads use my fonts and colors?

Yes. Drafts use the fonts and colors in your brand guide. If something is off, your designer fixes it and the change is kept for the next drafts.

What if I do not have written brand guidelines?

Relay writes the first version from your website. Many brands use that as their starting guide and correct it as they go.

Can I change the guide later?

Yes, at any time. New drafts follow the guide as it stands.

Does a person still design the ads?

Yes. Relay drafts, your designer finishes: the headline, the crop, the type. Every change is kept.

How is this different from asking a general AI assistant?

A general assistant works from what you type or upload in that conversation. Relay keeps your guide, products, photos, past edits and the results of every ad, and applies them to each draft.

More about Relay
Relay.
Made by a person. Made for a person. Made faster by AI.