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Relay/Ad testing

Test every ad. Pause the losers.

Set a cost per order. Relay tests each ad and its page against real orders, and pauses the ones that run over it. Budgets stay where you set them, and raising spend is always your call.

10 free credits to start. No card needed.

Ask Relay
48.5 creditsSteady

Ask Relay about Steady

Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.

Which ads should Steady pause this week, and why?What should Steady test next?Why did cost per order go up this week?Which person should we test next?
Ask Relay
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Relay can make mistakes; changes to your ad account only happen when you confirm them. Each answer is charged in credits by the work it takes.

Steady is the demo brand from our film. Its figures are examples.

Losing ads pause on their own.

Raising spend is always your call.

SteadyMeta, last 7 daysOptimizer on
AdSpendOrdersCost per orderROASStatus
steady after the run$41219$21.682.2×Live
steady after the night shift$38816$24.252.0×Live
steady between castings$2969$32.891.5×Live
steady through the sprint$2517$35.861.3×Live
energy for your active lifestyle$1841$184.000.3×Live
Example: Steady, the film's demo brandTarget cost per order: $30
How the testing works

Judged on orders, not clicks.

A cheap click that never buys is a loss. Relay measures each ad by the orders traced to it and what each order cost, then acts on that.

  • You set the target cost per order for each brand
  • Ads that run over it are paused on their own
  • Budgets are held where you set them
  • Before a test, a forecast of its cost per order, with a range that held 80% of the time in backtests
The app

Tools for the people running the ads.

Tracking, an optimizer, budgets that stay where you set them, a review queue and client reports, working while you do something else.

T
Trackingjust now
Order traced: steady after the run, the runner page, checkout.
Working
O
Optimizerjust now
Paused energy for your active lifestyle. Cost per order ran over target.
Working
B
Budgetsjust now
Held at $45 a day. Raising spend stays your call.
Working
Q
Creative queuejust now
Three new drafts are waiting for your review.
Working
R
Reportsjust now
Monday summary sent to the client.
Working
How it works
INTEL
what already sells in your category

Relay reads the ads running longest in your category: the hooks, the people, the offers and the looks that keep getting paid for.

CRAFT
ads in your brand's own look

Drafts written from your products and your brand, then finished by a designer. Every fix is kept, so the next draft starts closer.

TEST
every ad and every page, against real orders

Each ad ships in both shapes with its own landing page, and every order is traced back to the ad that sold it.

KILL
losing ads pause on their own

The optimizer pauses what runs over your cost per order. Raising spend is always your call.

Questions

What people ask.

Does Relay raise my budgets?

No. Relay pauses ads that lose. Raising spend is always your call.

What counts as a loser?

An ad whose cost per order runs over the target you set for that brand.

Is it judged on clicks?

No. On orders traced to each ad and what each order cost.

Can I turn the optimizer off?

Yes, per brand. There is also a kill switch per brand.

How do I know what to test next?

Ask Relay reads what the winners have in common and suggests the next people to test, with a forecast for each.

More about Relay
Relay.
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