Introducing Relay SOS — Self-Optimizing System

Imagine a world where every
customer gets their own version
of your website.

That world is here. Relay builds thousands of AI-personalized landing pages — one for each buyer profile — paired with hyper-narrow campaigns that find them first. The result is a self-optimizing loop that cuts CAC and compounds with every conversion.

Request a Demo See How It Works
SCIENCE

The team behind

Liquid Death Dollar Shave Club Rover Final Boss Rogue Snacks
3.8×
average ROAS improvement vs. broad campaigns
−52%
reduction in cost per acquisition
1K+
unique campaign variants running simultaneously

The Problem

Your customers aren't all the same.
Your advertising is.

Brands spend billions serving the same generic landing page to every person who clicks an ad — regardless of who they are, what they care about, or why they showed up.

01
Broad campaigns waste budget
A single campaign targeting "adults 25-54 interested in fitness" burns spend on people who will never convert. The average DTC brand wastes 60–70 cents of every ad dollar reaching the wrong person.
02
Generic landing pages kill conversions
When a 58-year-old in Florida clicks an ad, they land on the exact same page as a 28-year-old in Brooklyn. One of them bounces. Usually both do. The page wasn't built for either of them.
03
No feedback loop
Traditional ad systems optimize for clicks, not customers. Your best buyers are invisible to the algorithm because there's no signal connecting who converted to what made them convert.
→
The Relay solution
One website per customer. AI-built in real time. Thousands of narrow campaigns, each matched to a specific buyer profile. A pixel that closes the loop and feeds every conversion back into the system.

Relay SOS — Self-Optimizing System

Five steps. One
closed loop.

01
Signal Capture
The pixel goes in. The data starts flowing.
A single lightweight script on your site begins building customer intelligence — purchase history, behavior patterns, demographic signals, and intent markers. Two lines of code. No infrastructure changes. This is your customer database, built automatically.
Two-line install Zero-party + behavioral data Real-time segmentation
02
Hyper-Narrow Campaigns
1,000 campaigns. $10 each. Razor-targeted.
Instead of one broad campaign, Relay generates thousands of micro-campaigns — each targeting a specific customer archetype. Parents of 8-year-olds in Arizona who golf. Retirees in Florida with Medicare plans. Pet owners in Brooklyn who buy organic. Each campaign speaks directly to that person's world, not a generalized audience.
Meta & Google Auto-generated creative AI copywriting Dynamic budget allocation
03
AI Landing Pages
The page builds itself for that exact buyer.
When a customer clicks, Relay generates a landing page in real time — built around their profile, their language, their world. The Arizona golf dad sees a page about performance and family. The Brooklyn pet owner sees sustainability and urban values. Same product. Completely different experience. Then they drop into your standard checkout flow.
Real-time generation Profile-matched copy Dynamic imagery Standard checkout handoff
04
Conversion
They buy. Your funnel stays exactly as-is.
The personalized landing page hands off directly to your existing checkout experience — Shopify, WooCommerce, or custom. No re-platforming. No migration. Relay wraps around your current stack without disrupting what's already working.
Shopify native WooCommerce Custom checkout Zero re-platforming
05
The Loop
Every conversion makes the system smarter.
The pixel picks up the conversion, attributes it back to the exact campaign and landing page variant that drove it, and feeds that signal into the optimization engine. Budgets shift automatically toward what's working. New campaign variants generate themselves. CAC drops. ROAS climbs. The system compounds — every dollar spent makes the next dollar more efficient.
Auto-attribution Self-optimizing budgets Compound learning Closed-loop reporting

One Product. One Thousand Customers.

The same product. Three completely
different experiences.

This is what Relay-generated landing pages look like in practice. Same brand, same product, same checkout — tailored to the exact person who clicked.

Customer Profile A
David, 58 — Phoenix, AZ
Retired engineer. Medicare recipient. Golfs 3× week. Concerned about data privacy after identity theft in 2023.
AI-Generated Landing Page
Your personal data has been exposed.
We'll get it back.
Trusted by Arizona retirees. Results in 30 days.
Protect My Information →
8.4%
Conv. rate
$6.20
CPA
4.1×
ROAS
Customer Profile B
Jessica, 34 — Austin, TX
Marketing director. Parent of a 6-year-old. Privacy advocate. High household income. Reads TechCrunch.
AI-Generated Landing Page
566 companies are selling
your family's data right now.
One subscription. Every data broker. Deleted.
Start Protecting My Family →
11.2%
Conv. rate
$4.80
CPA
5.3×
ROAS
Customer Profile C
Marcus, 45 — Chicago, IL
Small business owner. Veteran. Recent data breach victim. Skeptical. Responds to proof over hype.
AI-Generated Landing Page
We filed 566 deletion requests.
Here's what came back.
Real results for Illinois small business owners.
See My Exposure Report →
9.7%
Conv. rate
$5.40
CPA
4.7×
ROAS

Measured Results

What happens when
every ad is personal.

−52%
Cost Per Acquisition
Hyper-narrow targeting eliminates spend on audiences who will never convert. Budget concentrates automatically on the segments that buy.
3.8×
Return on Ad Spend
Personalized landing pages lift conversion rates dramatically. The same traffic converts at 3–4× the rate of generic pages because the message matches the person.
8.9%
Landing Page Conversion Rate
Industry average is 2.4%. Relay-generated personalized pages average 8.9% — because the page was built for the exact person looking at it.
1,200+
Campaign Variants Active
A single brand running Relay can have over 1,200 active campaign segments simultaneously, each with unique creative, copy, and landing experience.
30
Days to Optimization
The system exits the learning phase and begins compound optimization within 30 days. After 90 days the CAC curve is consistently downward.
∞
Compounds Over Time
Unlike static campaigns, Relay gets smarter with every conversion. The longer it runs, the more efficient it becomes. There's no ceiling.

Currently Running

Brands in the
Relay system today.

Relay is actively running self-optimizing campaigns for brands across DTC, consumer health, media, and SaaS — backed by the Science VC portfolio.

Sorted
Sorted
Consumer Productivity
DAAL
DAAL Snacks
Better-for-You Food
Suu
Suu
Wellness Beverage
Gutsy
Gutsy
Gut Health
Rogue Snacks
Rogue Snacks
Emerging Snack Brand
numbi
numbi
Privacy & Data Protection

Implementation

Two lines of code.
The loop starts immediately.

The Relay pixel drops into your site header and begins building customer intelligence in real time. No SDK. No infrastructure changes. No re-platforming. Compatible with Shopify, WooCommerce, and any custom stack.

Under 2KB Zero performance impact GDPR / CCPA compliant No PII stored
Drop this in your <head>
<script src="https://cdn.relay.so/pixel.js" data-brand="your-brand-id" async></script> // That's it. Relay handles: // → Customer signal collection // → Segment building // → Campaign generation // → Landing page personalization // → Conversion attribution // → Closed-loop optimization

Creative Engine Demo

See Relay generate
ad creative for any product.

Paste any product URL and watch Relay's AI crawl the page, extract brand context, and generate three distinct ad variants with personalized copy and imagery. This is a fraction of what the full system does.

Work With Us

Ready to make every
customer feel seen?

Relay is currently onboarding a limited number of brands. We work best with DTC companies doing $10M+ in annual revenue who are ready to move beyond broad-audience advertising.

Backed by Science VC — the firm behind Liquid Death, Dollar Shave Club, Rover, and $1.3B+ in exits.
30-day pilot program — we run a full Relay cycle on one product line and show you the numbers before any long-term commitment.
No re-platforming — Relay wraps around your existing stack. Two lines of code in, results in 30 days.
Performance-aligned pricing — our incentives are tied to your CAC reduction and ROAS improvement.