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Ads, landing pages and the tools to run them.

Tell Relay what you sell and who it's for. It reads what already sells in your category, drafts ads in your brand's look, builds a page for every ad and tests them against real orders. Your team finishes the work and makes the calls.

10 free credits to start. No card needed.

Ask Relay
48.5 creditsSteady

Ask Relay about Steady

Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.

What should I fix first for Steady this week?Which ads should Steady pause, and why?Make 3 new statics for Steady based on what is workingWhat should Steady test next?
Ask Relay
+
Relay can make mistakes; changes to your ad account only happen when you confirm them. Each answer is charged in credits by the work it takes.
How it works
INTEL
what already sells in your category

Relay reads the ads running longest in your category: the hooks, the people, the offers and the looks that keep getting paid for.

CRAFT
ads in your brand's own look

Drafts written from your products and your brand, then finished by a designer. Every fix is kept, so the next draft starts closer.

TEST
every ad and every page, against real orders

Each ad ships in both shapes with its own landing page, and every order is traced back to the ad that sold it.

KILL
losing ads pause on their own

The optimizer pauses what runs over your cost per order. Raising spend is always your call.

design.

is still done by a person.

Relay drafts the ad. Your designer finishes it: the headline, the crop, the type. Every change they make is kept, so the next draft starts closer to what they would have made.

A Steady ad: a runner holding a can of Steady matcha
Energy for your active lifestylesteady after the run.
Designer
Change kept for next time

Every ad in both shapes.

A 4:5 ad for the feed and a full-bleed 9:16 for stories, from the same design.

A page for every ad.

Written for the person the ad speaks to, handed to the checkout you already have.

The runner
free shipping on your first case
bag (0)
for after the run
4.8 from 300+ reviews

steady after the run.

Calm energy for the rest of your morning, with no crash at eleven.
afterA long run
sugarNone added
bubblesLight
add to cart$32
buy now
The nurse and mom of three
free shipping on your first case
bag (0)
for after the shift
4.8 from 300+ reviews

steady after the night shift.

Calm energy for the school run, after a long night on the ward.
afterA night shift
sugarNone added
bubblesLight
add to cart$32
buy now
The model, New York
free shipping on your first case
bag (0)
for the train home
4.8 from 300+ reviews

steady between castings.

Calm energy from the first casting to the last train home.
afterA long day
sugarNone added
bubblesLight
add to cart$32
buy now
Order placed, $32
The app

Tools for the people running the ads.

Tracking, an optimizer, budgets that stay where you set them, a review queue and client reports, working while you do something else.

T
Trackingjust now
Order traced: steady after the run, the runner page, checkout.
Working
O
Optimizerjust now
Paused energy for your active lifestyle. Cost per order ran over target.
Working
B
Budgetsjust now
Held at $45 a day. Raising spend stays your call.
Working
Q
Creative queuejust now
Three new drafts are waiting for your review.
Working
R
Reportsjust now
Monday summary sent to the client.
Working
Relay for teams · relaysos.com/app

Everything in one app.

For brands, agencies and freelancers running their own ads on Meta. Connect an ad account and a store, and every piece below works on your brands.

Ask Relay

A chat that can do anything you can click.

Ask why a week went badly, what to test next, or to draft three ads. It reads the same numbers you see, and nothing changes in your ad account until you confirm it.

Which Steady ads should we pause?
One. energy for your active lifestyle has spent $184 for one order, against a $30 target. The runner and nurse ads are carrying the week.
Pause "energy for your active lifestyle"Do it
14s · 0.3 credits
Creative queue

Ads in your look, in both shapes.

Drafted from your products, reviewed and finished by your team, launched from the queue.

Landing pages

A page for every ad.

Edit it by chat or by hand. The live page only changes when you press Publish changes.

Video Studio

Product video at 1080p.

Your own product photo as the first frame. The price is shown before you generate, and a take that fails costs nothing.

Optimizers

Losers pause on their own.

Set a cost per order. Ads that run over it are paused. Raising spend stays your call.

First-party attribution

Every order, traced to the ad that sold it.

Click to page to order, recorded on our side, next to what Meta reports. You see cost per order and ROAS per ad, not per campaign.

Where to focus and forecasts

Know what to fix first.

What is costing you the most this week, and what a test is likely to return before you spend on it, with a range that held 80% of the time in backtests.

Cost per order, next 30 days$24 to $31
Spend to reach the next level$1,800
Built for agencies

Every client in one login.

Each brand gets its own permission: recommend only, or approve each action. A kill switch per brand. Client reports every Monday. Credits are shared across the account, with every charge recorded against its brand so you can bill it on.

Two lines of code

No re-platforming.

Your store, checkout and existing campaigns stay where they are. Relay runs next to them.

Steady is the demo brand from our film. Its figures are examples.

Losing ads pause on their own.

Raising spend is always your call.

SteadyMeta, last 7 daysOptimizer on
AdSpendOrdersCost per orderROASStatus
steady after the run$41219$21.682.2×Live
steady after the night shift$38816$24.252.0×Live
steady between castings$2969$32.891.5×Live
steady through the sprint$2517$35.861.3×Live
energy for your active lifestyle$1841$184.000.3×Live
Example: Steady, the film's demo brandTarget cost per order: $30

Every order, traced to the ad that sold it.

The ad: steady after the run
The ad
steady after the run.add to cart · $32
The runner's page
The order
click id
Two ways to work with Relay

Run it yourself, or have us run it.

Relay for teams · the app

You run it.

For brands, agencies and freelancers with someone at the wheel. Everything on this page, in one app, on your ad account.

  • Ads, landing pages and product video, made in your look
  • Ask Relay, optimizers, first-party attribution and forecasts
  • Every client brand in one login, with permissions per brand
Pay for what Relay makes, in credits. $2 a credit, and one credit makes an ad in both shapes.
Relay as your agency

We run it.

The Relay team plans the tests, makes the ads and pages, launches them, watches the numbers every day and reports to you each week.

  • A strategist and a designer on your brand
  • Ads and pages for every buyer we find worth testing
  • A weekly read on cost per order, against what we predicted
A monthly retainer, scoped to your spend on the first call.
Pricing for the app

Pay for what it makes.

No seats and no plans. One balance for your whole team, and you see the price before anything is made. Work that fails costs nothing.

What you makeCredits

An ad4:5 feed and 9:16 story, from one design

1

Product video, 1080pBy model and length, shown before you generate

from 1

A landing pageBy the work it takes

0.3 to 1.2

A chat edit or an Ask Relay answerBy the work it takes, with the running total shown as it works

from 0.1

Editing by hand, publishing, hostingLive pages keep running even at zero credits

Free
One credit
$2paid once, never expires

Buy 25, 100 or 300 at a time, or any amount. Your first purchase is matched, up to 100 credits.

Start with 10 free credits
Automatic refill

Pick a level and an amount. When your credits drop below it, your card is charged and the credits land at once.

Proof

From accounts we run.

CoBa's Daughter Halio inKind Rogue Snacks Sorted DAAL Pulse
Backed by Science Inc
The film

Who we are.

The people behind Relay and the culture we are building. Made by a person, for a person, faster with AI.

Questions

Talk to the team.

For the agency service, a walkthrough of the app, or a seminar for your team. We reply within a working day.

Which one is right for us?

If someone on your team runs your ads every day, the app. If nobody does, or you would rather hand it off, the agency.

Do we have to re-platform?

No. Two lines of code go in. Your store, checkout and existing campaigns stay where they are.

Who owns the ad account?

You do, in both cases. Relay works in your Meta account and nothing launches without the permission you set.

Relay.
Made by a person. Made for a person. Made faster by AI.