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Relay/Attribution

Every order, traced to the ad that sold it.

Relay records the click, the page and the order on its own side, so each order carries the ad that sold it. You see cost per order and ROAS per ad, next to what Meta reports.

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48.5 creditsSteady

Ask Relay about Steady

Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.

Which ad sold the most orders this week?Which ads should Steady pause this week, and why?Where do Meta and our orders disagree?What is our real cost per order this month?
Ask Relay
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Relay can make mistakes; changes to your ad account only happen when you confirm them. Each answer is charged in credits by the work it takes.

Steady is the demo brand from our film. Its figures are examples.

Every order, traced to the ad that sold it.

The ad: steady after the run
The ad
steady after the run.add to cart · $32
The runner's page
The order
click id
How it works

A click id travels from the ad to the order.

Every click from a Relay ad gets its own id. The landing page keeps it, and the order carries it back. That makes the link between an ad and an order a recorded fact, not a model.

  • Recorded on our side, not estimated
  • Shown next to what Meta reports for the same ads
  • Cost per order and ROAS per ad, not per campaign
  • Works with your existing store and checkout: two lines of code

Numbers you can act on.

Per ad, from real orders.

SteadyMeta, last 7 daysOptimizer on
AdSpendOrdersCost per orderROASStatus
steady after the run$41219$21.682.2×Live
steady after the night shift$38816$24.252.0×Live
steady between castings$2969$32.891.5×Live
steady through the sprint$2517$35.861.3×Live
energy for your active lifestyle$1841$184.000.3×Live
Example: Steady, the film's demo brandTarget cost per order: $30
Questions

What people ask.

How is this different from Meta's numbers?

Meta estimates which ads led to orders. Relay records the click, the page and the order itself, and shows both side by side.

What do I need to install?

Two lines of code. Your store, checkout and existing campaigns stay where they are.

Does it cover ads Relay did not make?

Relay traces its own ads first-party. Orders from your other paid campaigns are still counted, so you see the total.

Which stores work?

Shopify and Stripe checkouts, and others through a tracking snippet.

More about Relay
Relay.
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