Claude is a general AI assistant: writing, analysis, code, and designs on paid plans. Relay is built for one job. It keeps your brand guide, makes Meta ads and a page for each, launches them in your ad account and records what each one sold.
10 free credits to start. No card needed.
Relay reads the same numbers you see in the app and can do what you can do here, after you confirm.
Steady is the demo brand from our film. Its figures are examples.
| What you need | Relay | Claude |
|---|---|---|
| What it is | An app for Meta ads: makes them, launches them and measures them | A general AI assistant for writing, analysis, code and documents |
| Knows your brand | Yes A brand guide written from your site and brand book, approved by you and used on every draft | Partly Projects keep the instructions and files you give it; you write and maintain them |
| Makes the ads | Yes 4:5 and 9:16 from one design, in your brand's look, finished by your designer | Partly Writes copy and makes designs (Claude Design, on paid plans); photo generation is not listed on its product page |
| Keeps your designer's changes | Yes Every edit is kept, so the next draft starts closer | Partly Memory keeps context from past conversations |
| A landing page per ad | Yes A page written for each ad, handed to your checkout | Partly Can write a page as an Artifact; hosting it on your domain and connecting checkout is yours to do |
| Launches ads | Yes From the creative queue, in your own Meta ad account | No A Meta ads connector is not listed on its product page |
| Orders traced to each ad | Yes First-party: click to page to paid order, next to what Meta reports | No Works from the files you upload or the sources you connect |
| Pauses losing ads | Yes Ads over your cost per order pause on their own | No Not listed |
| Answers questions about your account | Yes Ask Relay reads your account and acts after you confirm | Partly From data you upload or connect |
| Work beyond ads | No Ads, their pages and their results | Yes Its core: writing, research, analysis, code, slides and documents |
| Pricing | $2 a credit, one credit per ad. No seats, no plans. | Per person: Free, Pro at $17 a month billed yearly or $20 monthly, Max from $100 a month, Team from $20 a seat a month billed yearly |
| Free start | 10 free credits, no card | Free plan |
Claude details are from Claude's own site, checked October 6, 2026: product, pricing. Plans change, so check their pricing page before you decide.
Your website, and anything you hand over: the brand book, a style guide, past decks, product one-pagers, photography.
Colors, fonts, voice, rules for ads, who buys and why. You read it, change what is wrong and approve it.
Each ad and page is written from the guide and your own products, photos and reviews, not from a blank prompt.
A person finishes each ad. Every change they make is kept, so the next draft starts closer to what they would have made.
A brand guide says what the brand looks like. Design principles decide whether an ad built from it is any good. Relay follows both.
Relay drafts the ad. Your designer finishes it: the headline, the crop, the type. Every change they make is kept, so the next draft starts closer to what they would have made.
1 case, $32
Same account, Meta-attributed purchases, before Relay and now.
DAAL · cost per purchaseSame account, Meta-attributed purchases, before Relay and now.
inKind · B2B lead genCost per qualified lead against the same account's traditional campaigns.
For making, launching and measuring Meta ads, yes. For everything else Claude does, no. Many teams will use both.
Claude can write ad copy and make designs on paid plans, per its product page on October 6, 2026. Launching the ad, giving it a landing page and tracing orders to it are not listed there.
You can, and it will follow them in that project. Relay goes further for ads: it keeps the guide, your products and photos, every change your designer made and what each past ad sold, and uses all of it on every draft.
Relay has an MCP server, so an assistant such as Claude can read how each brand is doing and, if you allow it, act through Relay with the permissions you set in the app. Access is being rolled out; write to hello@relaysos.com to have it turned on.
Claude charges per person per month (Pro at $17 a month billed yearly or $20 monthly, per its pricing page on October 6, 2026). Relay has no seats: $2 a credit, one credit per ad in both shapes.